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Using the rebrand as its foundation, Exos then partnered with global creative agency Sid Lee to create a dynamic video highlighting Exos' mission: teamwork is the universal foundation for a high-performing life. Inspired by the brand name itself, Exos (derived from the word "exosphere") represents the idea of limitless boundaries and forward progress. Exos tapped global experience agency Huge to create an updated brand positioning, identity, and design that embodies their teamwork mentality. After 20 years of being the undercover powerhouse behind the world's best athletes, Fortune 100 employees, military special operations personnel, and everyday heroes operating in some of the toughest environments, Exos is now stepping into the spotlight for the first time. In alignment with their vision of the future, Exos rounds out its business acceleration with a fresh, complete rebrand and its first consumer campaign launch. It will serve as a virtual coaching platform, providing coach guidance and motivation, livestream and on-demand classes, and hosted experiences for employees at participating businesses, backing people with a team to help them feel and perform their best. Exos Fit will aim to restore teamwork and give teams the sense of community they've missed through the pandemic, a key factor in reaching peak performance. Now armed with the insights gained over the past 18 months, Exos is announcing the release of a suite of digital products set to launch over the next three to five years - starting with Exos Fit, launching Nov.